Olivia Dean broke through as a pop star in 2024 by embracing chaos and taking bold risks with her debut album. Rather than playing it safe, her willingness to get messy paid off with stellar results.
South African artist Tyla is ranked fourth in the BBC Sound of 2024 after her global hit "Water". She believes people are unprepared for her debut album, emphasizing her confidence in making a strong impact with her music.
Korean DJ Peggy Gou breaks into mainstream success, ranking third in Radio 1's Sound of 2024. Her club sound gains widespread popularity, propelling her beyond the dance bubble.