McDonald's has unveiled details of its new retro-style restaurant concept, CosMc's, positioning itself in the same market segment as Starbucks. The pilot, centered on specialty hot and cold drinks, will debut this month near Chicago, with plans to expand to 10 locations by the end of 2024. Simultaneously, the fast-food giant aims to open approximately 10,000 McDonald's outlets globally by 2027, with a significant focus on China, increasing the total number of stores to around 50,000.