The Super Bowl, considered the most watched US show since the moon landing, has been attributed to the "Taylor Swift effect," with 123.4 million viewers tuning in on Sunday.
One year after its debut in Super Bowl advertising, Temu, an online shopping platform backed by Chinese investors, is intensifying its focus on its most crucial market. The Boston-headquartered company, owned by PDD (Pinduoduo), a prominent Chinese online shopping conglomerate, is doubling down with a second advertisement during America's premier event and offering $15 million in coupons and giveaways.
Fans got a sneak peek at upcoming films with the airing of Deadpool and Wicked trailers during the Super Bowl ads. The trailers debuted during Sunday night's NFL game, generating excitement for the highly anticipated movies.
Beyoncé revealed her upcoming album in a Super Bowl commercial, signaling a shift towards country music as part of her Renaissance trilogy.
Usher's confirmation as the headline performer for the 2024 Super Bowl halftime show has been officially announced.