One year after its debut in Super Bowl advertising, Temu, an online shopping platform backed by Chinese investors, is intensifying its focus on its most crucial market. The Boston-headquartered company, owned by PDD (Pinduoduo), a prominent Chinese online shopping conglomerate, is doubling down with a second advertisement during America's premier event and offering $15 million in coupons and giveaways.
A tragic incident occurred on the M53 motorway in Wirral, Merseyside, where a school bus overturned, resulting in the unfortunate deaths of a 15-year-old girl and a coach driver. This incident took place shortly after 08:00 BST when the coach collided with a reservation.