The former President and Republican presidential nominee, Donald Trump, made an unexpected appearance following a judge’s ruling ordering him to pay nearly $355 million in fines for dishonesty about his wealth and financial misconduct.
On Saturday, Trump attended a gathering in Philadelphia known as the “Greatest Sneaker Show on Earth,” where he unveiled his inaugural Trump-branded footwear: gleaming gold high-top sneakers featuring an American flag motif at the rear and a prominent “T” emblem on the front, retailing for $399.
Amidst a mix of both applause and jeers at Sneaker Con, a renowned event among sneaker and streetwear enthusiasts, the 77-year-old former businessman turned politician remarked, “There’s a lot of emotion in this room.”
Displaying a pair of golden shoes, he positioned one on each side of his podium, stating, “This is something I’ve discussed for over a decade. I believe it will be a tremendous success.”
Dubbed the Never Surrender High-Tops on the Get Trump Sneakers website, they are offered alongside other Trump-branded footwear and Victory47 cologne and perfume, priced at $99 per bottle.
Described as “for go-getters who never give up… these shoes are for true Patriots,” the sneakers are promoted on the website.
Although the website claims no affiliation with Trump’s campaign, campaign officials endorsed the event on social media.
The surprise launch followed a New York judge’s ruling the previous day, ordering Trump and his company to pay a substantial $354.9 million in fines for inflating his net worth to deceive lenders.
Following a court order to compensate writer Jean Carroll with an additional $83.3 million for harming her reputation amidst allegations of sexual assault, Trump faces mounting legal debts that could surpass $500 million, casting doubt on his ability to cover the costs, especially with accrued interest.
The recent release of sneakers marks one of Trump’s entrepreneurial endeavors since launching his third campaign for the White House in 2022. In the past year, he disclosed earning between $100,000 and $1 million from a collection of digital trading cards featuring cartoon-like depictions of himself, ranging from an astronaut to a superhero. Trump has also published books showcasing his presidency and correspondence received over the years.
Before entering politics, Trump marketed various products, including steaks, vodka, and his self-titled “Trump University.” The newly launched sneakers’ website, operated by CIC Ventures LLC, a company Trump listed in his 2023 financial disclosure, emphasizes its non-political nature and dissociation from any political campaign. However, it promotes the sneakers as a limited-edition, numbered “true collector’s item” described as “Bold, gold, and tough, just like President Trump.”
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