TikTok aims to step up anti-fake news efforts ahead of EU elections

On Wednesday, TikTok, the social media platform owned by ByteDance, announced its intensified efforts to combat fake news and covert influence campaigns leading up to the European Parliament elections in June. This initiative involves launching local language apps across all 27 countries. TikTok noted that these dedicated “election centers” in individual languages expand upon its initiatives initiated in 2021, which gained momentum during last year’s elections in Greece, the Netherlands, Poland, Slovakia, and Spain.

TikTok is gearing up to strengthen its measures against fake news and covert influence ahead of the EU elections.

TikTok, aiming to enhance European citizens’ understanding of the electoral process, is addressing concerns about misinformation and the potential influence of AI-generated deepfakes on elections.

According to the company, about 30% of European Parliament legislators utilize TikTok. Kevin Morgan, TikTok’s head of trust & safety for EMEA, announced plans to introduce a localized Election Centre within the app for each of the 27 EU member states next month. This initiative aims to facilitate the easy differentiation between factual information and fiction.

“Through collaboration with local electoral commissions and civil society organizations, the Election Centers will serve as hubs where our community can access reliable and credible information,” he explained. The company collaborated with fact-checking partners to create informative videos regarding the electoral process and combating misinformation through these election centers during previous national elections. Morgan noted that TikTok, presently engaged with nine fact-checking entities across Europe, intends to broaden its fact-checking network and introduce nine more media literacy initiatives this year.

In the upcoming months, it plans to implement specialized reports on covert influence operations to enhance transparency and accountability.

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