On Wednesday, Samsung revealed its newest series of Galaxy smartphones, showcasing a range of integrated AI features. The goal is to broaden the attractiveness of its Android devices and reclaim the top position in global phone sales from Apple.
The unveiling took place at the annual product launch in San Jose, California, with a strong emphasis on the incorporation of new AI functionalities. These include intelligent translation and interpretation services, as well as in-app image searches. This shift towards AI signifies a departure from Samsung’s past strategy, which predominantly focused on hardware in the development and promotion of its smartphones.
The Galaxy S24 Ultra sees a $100 price increase, marking an 8% rise compared to its counterpart from the previous year. This adjustment aligns with Apple’s approach with the iPhone 15 Pro Max, their premium model released in September.
Starting Wednesday, customers can place preorders for the upcoming devices, with the new phones set to commence shipping on January 31. Let’s delve into what Samsung’s next-generation Galaxy smartphones have in store.
- The upcoming phone will introduce a functionality that lets users engage in foreign language interpretation during phone calls. This feature will be compatible with 13 languages and 17 dialects, and it will be available for calls made to and received from various smartphones and landlines.
- Google is set to introduce the “Circle To Search” feature on the latest Galaxy smartphones, allowing users to instantly retrieve search results by circling snippets of text, sections of photos, or segments of videos. Additionally, the new Galaxy phones will provide convenient tools for adjusting the appearance and positioning of specific elements within captured images. While this feature can assist users in enhancing their photos, it also raises concerns about the potential for creating deceptive images with ease.
- Upcoming smartphones will feature a variety of AI-driven photo editing capabilities. The generative edit tool enables users to delete or adjust the placement of objects in their pictures and even correct crooked photo frames by filling in the borders. Additionally, Galaxy’s AI will introduce an edit suggestion feature, providing users with automated feedback on ways to enhance and fine-tune their photos.
Husson stated that Samsung’s marketing hurdle lies in seamlessly integrating technology to create a sense of magic and invisible experiences that can captivate consumers.
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