On Wednesday, Amazon announced its plans to offer its smart grocery carts to other retailers, signaling its latest effort to transform its Dash Cart technology into a service.
Price Chopper and McKeever’s Market stores in Kansas and Missouri are currently testing smart grocery carts introduced by Amazon. These carts, called Dash Carts, utilize computer vision and sensors to track and calculate the items customers place inside them as they shop. The display on the cart continuously adjusts the total price in real-time as items are added or removed.
Amazon initially launched the Dash Cart in 2020 at its Fresh supermarket chain before extending it to selected Whole Foods stores. This move follows a similar strategy to Amazon’s “Just Walk Out” technology, which was first deployed in Amazon Go convenience stores before being offered to third-party retailers in various locations such as airports and stadiums.
While Amazon has expanded the use of Just Walk Out to third-party retailers, it has decided to remove the technology from some of its own grocery stores, including certain Fresh and Whole Foods locations. However, it plans to continue using it in Go convenience stores and smaller Fresh stores in the U.K., while also expanding Dash Carts in its U.S. Fresh stores.
Amazon’s efforts in developing physical store technologies, including Just Walk Out and Dash Carts, were affected by recent layoffs within the company. Despite this, Amazon remains confident in the future adoption of Just Walk Out technology, particularly in stores with a limited selection where customers can quickly grab what they need and leave.
Just Walk Out technology relies on a network of cameras and sensors within the store to monitor customers’ selections and automatically charge them as they exit. Although there have been reports suggesting human moderators are involved in the process, Amazon denies these claims, stating that human involvement is limited to labeling and annotating shopping data to improve AI accuracy.
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