Piers Morgan is moving his TalkTV show to YouTube due to TV schedules feeling restrictive. With 2.4 million online subscribers, he aims to reach a wider audience on the platform.
The broadcaster Piers Morgan, who has 2.4m subscribers online, said TV schedules had become a “straitjacket”.
The broadcaster expressed that television schedules had become restrictive and moving online would enable him to conduct more extensive interviews. He emphasized that transitioning to an online platform would help attract a broader global audience.
With 2.35 million subscribers on its YouTube channel, the show’s online presence far surpasses its estimated TV viewership. This decision follows less than two years after News UK, a subsidiary of the Murdoch family’s News Corp, launched TalkTV as an alternative news channel.
In an interview with the Times, Morgan highlighted the increasing viewership of his show on YouTube, stating that audience preferences should dictate consumption patterns. He cited an example where airing an interview with Prime Minister Rishi Sunak on YouTube preempted potential overshadowing by breaking news on traditional TV.
Morgan expressed a desire to conduct longer interviews, catering to the preferences of the YouTube audience. He mentioned co-owning Uncensored with News Corp and expressed interest in expanding its global reach.
Numerous popular news and interview shows have found success on YouTube, often centered around individual hosts or presenter groups. For instance, Ben Shapiro’s conservative channel boasts 6.7 million subscribers, while the left-leaning Young Turks news channel has 5.8 million subscribers.
This is definitely a game-changer for the world of talk shows and online platforms. With the shift to YouTube, Piers is aiming to tap into a wider and more diverse audience, and it’s an exciting move that emphasizes the growing influence of digital media. As a loyal viewer of Piers Morgan’s show, I can’t wait to see how this transition will unfold.
It’s a big step for the veteran presenter, and I’m sure it will open up new opportunities and interactions for fans. Stay tuned for more updates on this thrilling development!
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