Popeyes wants to create another fad by making their favorite menu items completely different.
Who can forget the queues around the block and the constant stream of Instagram photos? Restaurant Brands International (QSR) – Get Free Report’s viral success surprised even its creators and continues to this day. sparked a food war.
In the last two years, everyone from McDonald’s (MCD) – Get Free Report and Wendy’s (WEN) – Get Free Report to Starbucks (SBUX) – Get Free Report and Panera Bread (PNRA) will benefit from the popularity of fried food It was made. By introducing your own version, you benefit from the chicken sandwich.
Popeyes also sought to build on its success. In May, the chain launched the Buffalo Ranch Chicken Sandwich, which added ranch buttermilk and buffalo sauce to the original.
While this version simply added sauce to the existing sandwich, Popeyes announced that it would be launching a completely different take on the dish.
Of course, the key difference is the lack of coating.
The Blackened Chicken Sandwich will be available at Popeyes restaurants nationwide starting November 15 for $4.99. Two kinds of pickles are also included, and you can choose standard or spicy mayo sauce.
When you place an online order on the Popeyes website or mobile app, you’ll also earn extra loyalty points equivalent to ordering free French fries.
“Our Chicken Sandwich changed the QSR industry back in 2019, and since then, we’ve continued to innovate within the category to give our guests what they want — even more chicken sandwich options. […] We’re excited for guests to try this delicious new offering, […] we have a feeling it may spark some copycat Blackened Chicken Sandwiches down the road,” Popeyes President Sami Siddiqui said in a statement.
However, the Blackened Chicken Sandwich is still a limited-time offer and is set to disappear from the menu at some point.
Unbreaded chicken breast was also apparently considered for those who wanted a light twist to the ultimate indulgence.
Between the election and the pandemic, it can feel like we’ve lived multiple lifetimes since 2019.
Inevitably, the chicken sandwich’s novelty wore off, and even the original was just one of many dishes to choose from on Popeye’s menu.
With every chain launching its own version under the sun, despite some claims, the number of chicken sandwiches you can eat is so high that the market has become a bit oversaturated.
“Chicken sandwich volumes remain pressured by competitors which […] started making their sandwich debuts in early 2021,” Restaurant Brands International CEO Jose Cil said at an analyst call in February.
But the chicken sandwich’s success has also ignited another trend among fast food companies to try to figure out what’s next to go “viral.” This means not only new experiments, but constant new twists on what worked in the past, like the Blackened Chicken Sandwich.Siddiqui told TheStreet in an exclusive interview in May, “Something like the chicken sandwich took multiple years to go from ideation to actually being in our restaurants. […] Once [our recipe developers] come up with things, it goes to sensory testing and eventually market testing and operational testing to see what kind of impact it will have on our franchisees and profitability.”
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