Super Bowl most watched US show since Moon landing

The Super Bowl, considered the most watched US show since the moon landing, has been attributed to the “Taylor Swift effect,” with 123.4 million viewers tuning in on Sunday.

The Taylor Swift effect is thought to be a contributing factor as 123.4 million tuned in on Sunday.

Sunday’s game, trailing just behind Apollo 11’s historic landing in preliminary US TV ratings, saw the Kansas City Chiefs defeating the San Francisco 49ers with a score of 25-22 in overtime. Taylor Swift’s highly anticipated attendance to support her boyfriend Travis Kelce might have contributed to the viewership numbers. Leading up to the event, there was speculation about Swift’s return from Japan, where she was on tour. While there’s ongoing debate about the extent of her influence on the audience numbers, consumer research firm Numerator’s flash poll suggests that 20% of Super Bowl viewers were inclined towards the Chiefs due to Swift’s relationship with Kelce, as reported by Variety.

The cameras captured various moments of excitement surrounding the Swift factor, from the star’s entrance into the arena to her interactions with actress Blake Lively and rapper Ice Spice, and finally, her celebratory kiss with Kelce after the match.

Out of this year’s total viewership of 123.4 million, 112 million watched the game on CBS, while the remainder tuned in through platforms like Paramount+, Nickelodeon, Univision, CBS Sports, and NFL digital channels.

According to media analysts Nielsen, a record-breaking 202.4 million individuals caught at least a portion of the game.

This year’s viewership statistics might have been influenced by Nielsen’s revised methods for counting viewers who watch the game outside of their homes, such as in social gatherings or bars.

Last year’s Super Bowl matchup between the Chiefs and the Philadelphia Eagles attracted 115.1 million viewers.

This year, the Chiefs defending their championship title and Usher headlining the halftime show were major attractions. Usher’s halftime performance featured guest appearances by Alicia Keys, H.E.R., Will.i.am, Lil John, Ludacris, and Jermaine Dupri.

Following the festivities, Usher and his longtime partner Jennifer Goicoechea tied the knot in Las Vegas, coinciding with the Super Bowl location. The couple exchanged vows at Vegas Weddings’ Terrace Gazebo, an outdoor chapel accommodating 30 guests, as reported by People.

A representative for the singer confirmed the marriage, stating, “Usher and Jennifer Goicoechea have taken the next step in their relationship and got married on Sunday night in Las Vegas, surrounded by close friends and family.” They expressed gratitude for the well wishes and look forward to raising their children together amidst love.

Can you believe it? The Super Bowl has become the most watched show in the US since the moon landing! Every year, millions of people gather around their TVs, not just for the epic game, but also for the halftime show, the highly anticipated commercials, and of course, the social gatherings.

It’s a cultural phenomenon unlike any other, bringing people from all walks of life together to celebrate sports, entertainment, and advertising. The Super Bowl has truly become an event that transcends the game itself, making it a must-watch for people of all ages and interests.

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