Snoop Dogg and Master P filed a lawsuit against Walmart, alleging the supermarket’s attempt to hinder their cereal brand’s success. They claim Walmart is intentionally trying to sabotage their product, accusing the retailer of unfair business practices.
Snoop Dogg and Master P accuse the supermarket of trying to “choke” their cereal brand out of the market.
On Tuesday, a lawsuit was filed alleging that Walmart and Post Consumer Brands concealed boxes of Snoop Cereal and falsely claimed it was unavailable. Lawyer Benjamin Crump denounced this as a “flagrant disregard” for a black-owned business. Both companies cited low sales as the reason for the product’s absence. Walmart emphasized its history of supporting entrepreneurs and acknowledged various factors affecting sales. Post expressed disappointment over consumer demand not meeting expectations.
Snoop Dogg and Master P established Broadus Foods in 2022, producing breakfast cereals, pancake mix, maple syrup, and more. The complaint alleges that Post attempted to stifle Broadus Foods’ presence in the market due to the rappers’ refusal to sell the company. Instead, they agreed to a partnership for Post to produce and distribute the products.
According to Mr. Crump, Walmart and Post ensured Snoop Cereal’s unavailability to consumers, burdening Broadus Foods with excessive costs. Master P shared a video purportedly showing Walmart stores not stocking the product but having unopened shipments in storage. Post acknowledged its investment in Broadus Foods and expressed excitement about the partnership.
Walmart stated it would respond appropriately once it reviewed the full complaint.
The Snoop D-O-double-G is takin’ retail giant Walmart to court over some serious cereal sabotage claims. It all started when his very own cereal brand, ‘Snoop Loops’, hit the shelves. But guess what? Our man Snoop is callin’ foul play, accusing Walmart of some shady business. Apparently, they’ve been messin’ with his brand, tryna divert the good folks from pickin’ up his cereal. Snoop ain’t takin’ this lying down. He’s demandin’ that Walmart pay up and put some respect on his cereal game. Looks like things are gettin’ real in the cereal aisle, y’all. Stay tuned for more on this drama!
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