The upcoming Vogue cover of 40 famous women, marking Edward Enninful’s final issue, was achieved through super-secretive planning. The shoot is set to become a viral sensation, leaving many curious about how it was orchestrated.
An image of 40 famous females will mark Edward Enninful’s final issue. But how did they pull it off?
The recent viral cover of British Vogue sparked curiosity about how 40 of the most renowned and sought-after women were gathered in one place at the same time. Rosie Vogel-Eades, the magazine’s global bookings director, holds the answer. Tasked with coordinating the extensive photoshoot, she worked alongside British Vogue’s editor-in-chief, Edward Enninful, who envisioned a special final issue featuring some of the world’s most notable women from fashion, film, music, and sport. Despite initial skepticism, Rosie took on the challenge. She recalls Edward expressing his desire for figures like Miley Cyrus and Oprah, to which she responded with determination, “Sure, let me see what I can do.”
Rosie anticipated challenges as she began reaching out to agents and managers, understanding the inherent difficulty in coordinating collaborations between individuals from different fields. She recognized the complexities involved in persuading models to share covers with musicians and actors, acknowledging the potential for complications.
However, her concerns proved unnecessary.
“When they started agreeing,” she reflects, “I found myself pleasantly surprised, realizing that I might have to retract my doubts.” She expresses gratitude for the willingness of those involved, attributing it to their respect for Edward.
“It speaks volumes about the regard people have for him,” she remarks. “Many of those who had graced his covers in the past came together to bid him farewell.”
Rosie acknowledges that the initial plan didn’t involve featuring 40 cover stars, but the situation escalated once US TV host Oprah Winfrey agreed to participate.
“As tends to happen with Edward, things tend to snowball and become larger and more fantastical,” she explains.
“However, I’ve never been involved in something of this magnitude where people were so eager to contribute their time and were quick to commit.”
Rosie reveals that nearly everyone they approached to appear on the cover accepted the invitation, with only Nicole Kidman unable to participate due to filming commitments.
The subsequent step was to set a date and meticulously plan a tight schedule – what Rosie describes as a “military operation” – at a confidential location in New York selected for the December shoot.
“The whole process was extremely secretive,” she reveals.
“Only a select few of us in the office knew who would be present. We maintained tight security, which added to the excitement.”
“It was akin to orchestrating a fashion show,” she continues. “With such a plethora of talent gathered in one place, everyone had to be ready at specific times.”
“We dedicated an entire floor to hair and makeup, another for styling, and another for talent management,” she elaborates.
“It was all highly structured.”
Rosie explains that all the stars involved in the shoot had to be on set by 3:00 PM, necessitating a long day of preparation beforehand.
“So, some individuals arrived as early as 8:00 in the morning, while others showed up at 2:59 PM already fully prepped with hair and makeup,” she concludes.
“After upsetting everyone and while they were all busy with hair and makeup, I stepped outside to grab some coffee, trying to unwind and ended up calling my husband in tears.
I was unsure if I would ever achieve something as significant as this again, feeling like I may have reached my peak.
His response was encouraging: ‘Why don’t you go back inside and savor the moment instead of crying to me?’ And so I did.
It truly was an incredible experience.”
After weeks of meticulous preparation for Edward’s final issue, which hits the shelves on Tuesday, Rosie expresses her relief at being able to finally share it with the world, breaking free from the shroud of secrecy that surrounded the project.
She believes that the issue serves as a fitting tribute to her former boss, whose impact on the fashion industry she considers immeasurable.
“In my opinion, he has truly revolutionized the industry,” she remarks. “He has given voice to those who were previously overlooked or marginalized, fundamentally altering the landscape for countless individuals.”
“Despite his departure as editor-in-chief, he always emphasizes that there is still much progress to be made,” Rosie reflects. “I earnestly hope that we can continue his legacy of driving positive change, even in his absence.”
“I feel incredibly fortunate to have had the opportunity to collaborate with him, particularly on this final cover and all the others before it,” she adds. “It has been an exhilarating journey from start to finish.”
The team involved in the shoot has been tight-lipped, but an insider revealed that the location was kept under wraps and extra security measures were taken to ensure the utmost confidentiality. The whole operation was shrouded in mystery, adding an extra layer of anticipation to the already highly-anticipated cover. The magazine industry is famous for its secrecy and this shoot was no exception. But isn’t it exciting to get a glimpse behind the scenes of such an exclusive project? We can’t wait to see the final result from the highly secretive and undoubtedly glamorous shoot!
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