MrBeast: World's biggest Youtuber backtracks on X video snub

MrBeast, the world’s biggest YouTuber, has reversed his decision to snub a certain video on the Elon Musk-owned platform, indicating a change of heart about the platform he had previously avoided.

Internet personality MrBeast has change of heart over the Elon Musk-owned platform he previously avoided.

MrBeast, with a subscriber base of 231 million on YouTube, has decided to share his content on X, expressing his intense curiosity about the potential advertising revenue it could generate. This reversal is seen as a positive development for the struggling social media platform, owned by Elon Musk since October 2022. Musk has been exploring various strategies, including revenue-sharing with prominent creators, a practice already established on platforms like YouTube.

The specific earnings of influencers in such deals remain confidential, but negotiations with top-tier creators may involve special rates. MrBeast, also known as Jimmy Donaldson, committed to disclosing the earnings from his X video, which amassed 33 million views within 10 hours. Despite this, it has yet to surpass the total viewership on his previous platform, where it accumulated 211 million views since its posting in September 2023.

This shift in perspective is notable as MrBeast had previously dismissed the idea of posting videos on X, citing it as not worth his time and claiming that even a billion views wouldn’t cover the associated costs.

MrBeast has asserted that the production cost of his YouTube videos runs into millions of dollars, despite having amassed a considerable fortune. Forbes estimated his annual earnings from YouTube to be $54 million (£42.5 million) in November 2022. Since then, he has gained an additional 120 million subscribers on his main channel.

These impressive figures make hosting MrBeast’s content a lucrative opportunity for X. However, success on YouTube does not guarantee a similar outcome on other platforms, as seen with the brief Paris Hilton deal. Dave Wiskus, CEO of Nebula, suggests that MrBeast might be using his visibility to challenge the notion that significant earnings are achievable for video creators on Twitter.

The advertising revenue potential for creators on X may be influenced by Elon Musk’s contentious relationship with advertisers. Musk’s public feud with Disney’s CEO, Bob Iger, and accusations of allowing hate speech on the platform have raised concerns. In contrast, MrBeast, known for his philanthropy and positive image, presents a different profile.

While big brands play a role in supporting social networks, the sustained financial health of a platform relies on the engagement of numerous small and medium businesses. For X, the success of this experiment hinges on how many users MrBeast can attract and retain.

MrBeast, the world’s biggest YouTuber. It seems like he recently had a change of heart on a certain video snub, and the internet is abuzz with speculation. As we all know, MrBeast is known for his generous and philanthropic nature, so this unexpected turn of events has definitely caught everyone by surprise. Let’s dive into the details and unpack what might have led to this surprising turnaround. Stay tuned for the full scoop!