The Love Island All Stars final garnered 1 million viewers, showcasing the new format as a significant change for ITV. However, the revamped series did not appear to reinvigorate the show’s appeal.
The All Stars format was a big switch up for ITV, but it doesn’t seem to have revived the series Love Island.
Overnight ratings data from Barb revealed that slightly over 1 million viewers tuned in to catch the conclusion of Monday’s spin-off series.
ITV stated that their own metrics, inclusive of streaming via ITVX, indicated a viewership of 1.3 million for the same event. This figure aligned with the viewership statistics for last year’s winter finale.
Rather than introducing a group of unfamiliar faces, ITV opted to bring back former contestants to the villa for its latest iteration of the format.
Ahead of the new series’ launch, returning islander Georgia Harrison expressed to BBC Newsbeat that All Stars promised to be “absolute TV Gold.” Joining her in the villa were beloved contestants such as Kaz Kamwi, Liberty Poole, Georgia Steel, Hannah Elizabeth, and Anton Danyluk.
Despite the islanders’ professed intentions of seeking love, they reportedly received significantly higher compensation compared to newcomers entering the villa.
In a first for Love Island, the premiere episode of All Stars aired simultaneously on ITV1 and ITV2, though only ITV2 broadcasted the final episode.
The eventual winners in South Africa were Molly Smith from series six and Tom Clare from series nine.
The inaugural series of Love Island, which debuted in 2015, saw moderate success, highlighted by contestants Jon Clark and Hannah Elizabeth’s engagement in the finale. However, it wasn’t until 2017 that the show truly skyrocketed to become a cultural phenomenon.
In 2019, Series five shattered Love Island’s previous viewing records, attracting 6 million viewers, making it the most-watched final in the show’s history. The winner, Amber Gill, along with contestants like Molly-Mae Hague and Maura Higgins, rose to become household names.
Despite its initial success, the show has seen a decline in ratings since then. The 2023 series premiere was watched by 1.3 million viewers, marking a significant drop.
Over the years, Love Island has had to implement significant changes in response to its duty of care towards contestants, particularly after the tragic suicides of two former islanders.
The drama, the emotions, and the unexpected twists kept us glued to our screens. From heartwarming connections to jaw-dropping re-couplings, this season had it all. The internet is buzzing with fan theories and favorite moments, and we’re right there with you. Who do you think deserved to win? Let’s keep the Love Island spirit alive and share our thoughts!
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