Kim Kardashian: Hollywood mobile game to shut down

Kim Kardashian: Hollywood mobile game, released in 2014, was a surprising success but is now announced to shut down by its star.

The app was a surprising success upon its 2014 release, but the star Kim Kardashian has announced its time is up.

The game featured appearances by the 43-year-old and her family members Khloé Kardashian and Kris Jenner. Kim confirmed to People magazine that the game would be ending, expressing her eternal inspiration from the game’s community.

Teaming up with mobile gaming developer Glu, the Keeping Up With The Kardashians star launched Hollywood, a free-to-play game allowing players to buy in-game currency, K-stars, to progress in events, modeling, and dating.

Expressing gratitude, Kim conveyed heartfelt thanks to all who embraced and played Kim Kardashian: Hollywood over the last decade. She emphasized the game’s significance to her but acknowledged it was time to channel that passion into other pursuits.

The game has been taken down from both the Apple and Android app stores, though current players can continue enjoying its features until April 8th. Recent screenshots reveal a countdown timer signaling the impending shutdown.

Despite initial doubts, Hollywood managed to surpass expectations, raking in over $160 million in revenue. It received recognition as one of the top 100 games of the decade by gaming platform Polygon, which praised its unapologetic focus on catering to young women—a model for mobile games targeting this demographic.