Pop star Kate Bush has been announced as the ambassador for Record Store Day, citing the unexpected resurgence of vinyl in the music industry.
“The resurgence in vinyl has taken the music industry by complete surprise,” says the pop star Kate Bush.
Bush expressed her enthusiasm for supporting the initiative, which celebrates independent record shops and vinyl collectors across the UK, stating that it was a “great privilege”. She noted the surprise in the music industry caused by the resurgence of vinyl, emphasizing that while some had decided to move away from it, not everyone shared that sentiment. She expressed her delight in the reversal of the trend and highlighted the excitement shared by many artists witnessing the audience’s renewed interest in vinyl.
This year’s Record Store Day will feature the release of numerous limited edition albums and singles, including titles by artists such as David Bowie, The 1975, Olivia Rodrigo, Notorious BIG, The Beatles, De La Soul, and Gorillaz, which are highly anticipated by collectors. As an ambassador, Bush will play a role in promoting the event, known for attracting long queues of record enthusiasts, along with in-store performances and special events.
She will also contribute by releasing a special 10-inch vinyl of “Eat The Music” from her 1993 album Red Shoes, which was originally intended as the lead single but was replaced by “Rubberband Girl”. The Record Store Day release features the original artwork printed directly onto the disc, a departure from traditional record sleeve designs. Bush explained that the title, “Eat the Music”, is a playful reference to Shakespeare’s Twelfth Night quote, “If music be the food of love, play on”.
Despite not releasing new music since 2011, Kate Bush has experienced a resurgence in popularity, largely due to the use of her song “Running Up That Hill” in the hit sci-fi series Stranger Things. After gaining momentum on TikTok, the song reached number one on the UK charts and marked Bush’s first top 10 hit in the US, 38 years after its initial release.
In her announcement as Record Store Day ambassador, Bush also reflected on the enduring appeal of vinyl records and the unique listening experience they offer. She emphasized that vinyl and streaming each have their own distinct charms, with vinyl particularly fostering a connection to albums as treasured artifacts adorned with large-scale artwork.
Bush expressed her hopes for fans to enjoy the special releases of Record Store Day, emphasizing the event’s significance in celebrating music. This year’s Record Store Day coincides with a resurgence in vinyl sales, reaching a 33-year high in the UK, with notable albums like Taylor Swift’s “1989 (Taylor’s Version)” and the Rolling Stones’ “Hackney Diamonds” leading the sales charts.
Record Store Day is supported by BBC 6 Music, and enthusiasts can find a comprehensive list of exclusive releases on the campaign’s official website.
Her involvement as the ambassador for Record Store Day is a testament to her enduring impact on the world of music. As a passionate advocate for the magic of vinyl and the experience of shopping in record stores, Kate Bush’s role as ambassador is a perfect fit. This year’s Record Store Day is definitely going to be something to look forward to, especially with Kate Bush at the helm. Her unique blend of creativity and artistry is sure to bring something special to the event. So, mark your calendars and get ready to celebrate the magic of music with Kate Bush and Record Store Day!
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