It’s easy to forget that Netflix’s original film division is still young. Five years ago, the streaming service didn’t really have one. But in the competitive world of streaming, things move fast. Especially when starting from scratch.
It’s easy to forget that Netflix’s original film division is still young. Five years ago, the streaming service didn’t really have one. But in the competitive world of streaming, things move fast. Especially when starting from scratch.
They had previously dabbled in rom-coms and teen-focused productions like “The Kissing Booth” and “To All the Boys I’ve Loved Before,” but a torrent of year-round productions has put them off. Netflix has now amassed a substantial amount of its own intellectual property. It operates franchises in more genres, including adventure, mystery, comedy, action, and thriller, all created and starring some of the biggest names in the industry.
Starting with Enola Holmes 2, which is now available for streaming and resurrects Millie Bobby Brown as a feisty young detective, Netflix has released starry-eyed sequels to some of her most successful films. We have prepared a lot of Later this year, Glass Onion: A Knives Out Mystery will revive Daniel Craig’s Benoit Her Bran and solve another murder on a private Greek island. From 2023 onwards, Chris Hemsworth will reprise his role as Black Ops mercenary Tyler Lake in Extraction 2, Jennifer Aniston and Adam Sandler will reunite in Murder Mystery 2, and Charlize Theron and Kiki Layne will Starring as an immortal in “The Old Guard 2.”
Goldberg and Oli Marmer are co-heads of Netflix’s Studio Films team, reporting to Global Film Chief Scott Starver. Both veterans of traditional studio filmmaking, Goldberg joined Netflix from Fox, where she directed films such as Bohemian Her Rhapsody and The Greatest Her Showman, and Murmur Escape her. She had produced movies such as Room and Green Her Hornet. “
They have been at Netflix for many years and have not only forged new relationships with the directors, writers, and talent they’ve been wanting to work with, but have been able to capitalize on relationships they’ve built over the years. They also knew they had to keep up with older studios that held more than a century of intellectual property.
“It’s pretty impressive that sequels are a conversation and a reality,” said Mary Parent, who produced both “Enola Holmes” movies.
The sequel progressed shortly after it was released on Netflix in September 2020, joining Brown, Henry Cavill, writer Jack Thorne, and director Harry Bradbeer. In his first four weeks, an estimated 76 million households streamed vivid crime stories.
Parent said, “We mobilized really quickly. You try not to take it for granted. And you try to raise the bar on yourself, to up the storytelling, up the stakes with everything that you loved about the first but also something new.”
The sequel’s strategy is the same as that of the traditional studio. They hope to come back for characters that are familiar to viewers. And that equation is proven in her most popular TV shows like Stranger Things, Bridgerton, Squid Game, and The Witcher.
There may not be a set formula or guidelines for getting another movie, but most are among the most-watched originals on Netflix. In his first four weeks, The Old Guard was watched by 78 million households and Extraction by 99 million, according to Netflix.
The notable exception is Glass Onion, as Knives Out isn’t from Netflix. But streamers saw an opportunity in Rian Johnson’s hilarious, box-office crime thriller, and saw more narrative potential underpinned by Craig’s shrewd detective. Spent his $450 million on two sequels. Also in the works is a Luthor movie based on the hit crime series starring Cynthia Erivo and a reimagining of Spy Kids, written and directed by Robert Rodriguez.
At Netflix, Goldberg and Marmur also found opportunities to work cross-functionally with other departments.
Case in point, when developing the graphic novel BRZRKR as a live-action film starring Keanu Reeves, they also committed to an animated series, so the artwork made him so important that he wanted to “do the best of both worlds.” is ready.
After a roller coaster year for Netflix, it rebounded from subscriber declines in the first half to reclaim the top spot in earnings in the third quarter. Netflix is once again the world’s largest video streaming service, with 223 million subscribers today. The Walt Disney Co. briefly overtook Netflix in August when the service’s subscribers reported he had 221 million.
The company is also just days away from launching its first ad-supported plan, which will roll out in the US and 11 other markets in early November. The new option costs $7 per month in the US, less than half the price of Netflix’s most popular $15.50 per month no ad break plan.
But Goldberg and Marmer say they’re only interested in keeping their heads down and making great movies.
Larocca said, “They’ve come so far so fast, it’s incredible. The legacy studios have tremendous advantages in terms of IP that they can draw from. It’s fun to see them start building their own franchises. They’re making big swings.”
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