Beyoncé revealed her upcoming album in a Super Bowl commercial, signaling a shift towards country music as part of her Renaissance trilogy.
The superstar Beyoncé is leaning into the country genre for the second instalment in her Renaissance trilogy.
During a Super Bowl advertisement, the highly anticipated second part of Beyoncé’s Renaissance project was unveiled. “Okay, they ready. Drop the new music,” she commanded at the conclusion of the ad sponsored by Verizon, a major US communications company.
Shortly after the advert aired, Beyoncé launched two fresh tracks titled “Texas Hold ‘Em” and “16 Carriages.” Scheduled for release on March 29, the album is anticipated to explore elements of the country genre.
In the advertisement, Beyoncé endeavors to push Verizon’s capacity to the limit and ‘break the internet’ through progressively absurd antics, including playing the saxophone, crafting a “Beyonc-AI robot,” portraying “Bar-bey” (Barbie), launching a presidential campaign, and performing from outer space. Veep star Tony Hale is tasked with monitoring whether the internet succumbs to the overload.
Concluding the advert, she radios back to Tony Hale from the orbiting rocket: “Okay, they ready. Drop the new music.”
Beyoncé, accompanied by her husband Jay-Z and daughters Blue Ivy and Rumi, graced the Super Bowl in Las Vegas. Footage captured her calmly sipping from a drink moments after the advertisement aired.
The initial segment of Beyoncé’s Renaissance project debuted in July 2022, revealing the album as the inaugural phase of a three-part endeavor. The record earned her an unprecedented 32nd Grammy. Nearly a year later, she embarked on the Renaissance World Tour, later immortalized in film.
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