Ban on FKA twigs Calvin Klein ad partially lifted

The ban on FKA twigs’ Calvin Klein ad was partially lifted following controversial ruling in January. The singer criticized the ban as “double standards.”

The ruling in January caused controversy, with the singer FKA twigs calling the ban “double standards”.

The singer expressed her dissatisfaction with the Advertising Standards Authority (ASA) following its assertion that the image in the campaign was likely to be offensive due to its objectification of women.

In a statement, the agency stated that it had overturned its initial decision after a thorough review determined that the image was not sexually explicit. However, the advertisement remains prohibited from being displayed in locations where it could be viewed by children.

The regulatory body initiated an investigation in response to two complaints about the poster, which depicted FKA twigs wearing a shirt drawn halfway around her body. Text above the singer stated: “Calvins or nothing”.

In its initial ruling issued in January, the ASA concluded that the image “focused viewers’ attention on the model’s body” rather than her attire and “portrayed her as a stereotypical sexual object”.

The musician responded vehemently in a widely shared Instagram post, accusing the watchdog of employing double standards and asserting that she saw “a beautiful, strong woman of color” rather than an object.

The ASA acknowledged the “considerable level of public sentiment, including perspectives voiced by FKA twigs,” following its initial conclusions.

The decision to reassess the ban stemmed from the acknowledgment that the rationale behind the ad’s prohibition was significantly flawed.

Nonetheless, it upheld that the advertisement was overtly sexual and thus deemed unsuitable for dissemination in untargeted platforms accessible to minors.

The ASA emphasized that the revised ruling was definitive.

After the controversial ad was initially banned for being ‘provocative,’ many fans and fashion enthusiasts expressed their disappointment. But now, with the partial ban lifted, it’s a victory for artistic expression and an important moment in the ongoing conversation about creativity, boundaries, and freedom in fashion advertising. FKA twigs’ unique and boundary-pushing style has always been a topic of discussion, and this latest development is sure to spark more debate. Stay tuned for more updates on this intriguing story!

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