Starting in February, Amazon Prime Video in the UK will introduce “limited” ads in its content. Users can opt to pay £2.99 a month to remove the ads.
The “limited” ads on Amazon Prime will feature in content unless people pay £2.99 a month to remove them.
Hey there, Amazon Prime Video fans! Big news on the horizon. Starting from February, you might start seeing ads while streaming your favorite shows and movies on Prime Video if you’re in the UK. That’s right, the ad-free viewing experience will no longer be the same.
UK and Germany customers will encounter “limited” ads unless they opt for a £2.99 monthly fee to eliminate them. Competitors like Disney+ and Netflix had previously introduced more affordable ad-supported memberships amidst price hikes.
Amazon Prime’s rationale behind this move is to sustain investment in compelling content and continually increase this investment over the long term. Their goal is to offer significantly fewer ads compared to traditional TV and other streaming providers, even for those who pay to remove ads, except for live content like sports, which will still include advertising.
Starting January 29, US and Canada customers will experience ads earlier, and Amazon intends to extend this approach to France, Italy, Spain, Mexico, and Australia by 2024. However, there’s a discrepancy in ad-free pricing, with UK customers seemingly paying more compared to Germany, where it’s €2.99 (£2.60), and the US at $2.99 (£2.35).
An Amazon Prime subscription, which encompasses expedited product delivery and access to its streaming platform, saw its last price hike in 2022. The monthly subscription increased by £1 to £8.99, while the annual membership rose from £79 to £95.
The addition of advertisements follows Amazon Prime’s series of announcements regarding forthcoming content. Alongside renewals of popular shows like Leverage: Redemption and The Boys, Amazon struck a deal with Games Workshop to bring Warhammer 40,000 to the cinema, with avid gamer and British actor Henry Cavill deeply involved. Additionally, the platform is gearing up for other notable releases, such as the highly anticipated series based on the video game Fallout.
Disney+ previously extended its ad-supported service to the UK in August 2023, while Netflix introduced its “basic with ads” streaming plan in 2022.
This move is grabbing attention and sparking quite the discussion among Prime members. Some are concerned about potential interruptions, while others are curious to see how Amazon will integrate ads. For now, the details are still unfolding, and it looks like we’ll have to wait and see just what impact this change will have. So, what’s your take on this? Are you ready to embrace ads on Prime Video, or are you feeling a bit reluctant about the upcoming changes? Let’s keep an eye on how this unfolds and share our thoughts as February approaches!
Source: BBC News
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