A unique collaboration brings the best Disney, Pixar and Star Wars characters to your home or Disney Resort hotel room with the help of Amazon’s Alexa.
Soon, you’ll be able to experience the magic of Disney in new ways, both in your own home and in select Disney Resort hotel rooms. Hello Disney! The Experience will launch later this year, but Amazon unveiled the first tasters in a live demonstration at the Consumer Electronics Show (CES) in Las Vegas.
Hello Disney! is a unique voice assistant who can access a variety of Disney magic through his Echo device at home and as a complimentary service at select Disney Resort hotels. Disney built experiences with Alexa Custom Assistant, a voice AI foundation that makes it easy to build your own custom voice assistant that co-exists with Alexa. Called Disney Magical Companion, this new voice assistant is the voice of Hey Disney.
The service will be available in the US in the coming months. Customers who purchase and activate it can say “Hey Disney!”, the new wake word created by Amazon, and enjoy an experience featuring over 20 Disney, Pixar and Star Wars characters. increase. Customers can interact with fan favorites such as Mickey Mouse, Dory from Finding Her Nemo, and Olaf from Frozen to hear a variety of jokes, trivia, and soundscapes. I can do it.
Customers access the service via Echo smart speakers in their homes or Disney Resort hotel rooms. Guests at select Walt Disney World and Disneyland Resort hotels can ask about park opening times, request clean towels, and access other useful features.
Hello Disney! It also provides support for his MagicBand+ from Disney. It’s a smart, interactive wearable device that visitors at Walt Disney World and Disneyland Resort use to interact with shows, enter parks, and trade access to Lightning Lane. For example, when you answer a trivia question, the MagicBand+ turns into a game show-style buzzer and responds with lights and vibrations. Lights up and buzzes when an alarm or timer sounds.
An all-new experience for Disney fans
“As a first-of-its-kind voice assistant, Hey Disney! continues Disney’s long tradition of using technology to provide the coolest, most convenient experiences to make your visit better. We’re always looking for new ways to open the door to even more stories, making them richer, more immersive, and forever memorable to guests and fans, whether they are at home or visiting Disney Parks. We can’t wait for fans and families to discover all the surprising and delightful interactions we’ve built into this experience,” said Dan Soto, Disney’s vice president of technology and digital.
If you ask me, Hey Disney! As for the weather, Olaf from Frozen tells us it’s cold outside. Or, if you’re in the mood to cook a delicious meal, ask Hey Her Disney. Play the Ratatouille soundtrack.
Dana Alia, a senior manager on the Alexa team. Disney was really focused on making something that brings you into their resort experience in a way that hadn’t been done before,” said Disney wanted to delight fans in a new way.
The goal to create a new, unique experience also came with challenges. “In a lot of collaborations, there’s a template. You’ve done something similar before. In this case, we were both starting from blank. This added complexity but meant we had the freedom to define it,” said Erin Egan, who leads the collaboration for Amazon.
Storytelling innovation
Aaron Rubenson, a vice president of Alexa, said customer education was another important challenge. “One of the fun areas for innovation was imagining how we were going to teach people about the feature,” he said.
His team helped Disney create an introductory guide to get fans started. The team has added various notifications as users interact with his Hey Disney! Interactions such as B. Encourage listening to jokes and trivia. Cues help clients get the most out of their experience both at home and at the resort.
Rubenson said, “Disney is the master storyteller, and its stories are so powerful for so many people. Now people can keep talking to a character and continue with the storyline when they go back to their room at the end of the day—or when they go home when the vacation is over. It’s gratifying to imagine that we’re a part of literally bringing that magic home.”
Disney has started installing Echo family devices with Hey Disney! In a limited number of rooms at Disney’s Polynesian Village Resort. Hello Disney! For US customers, it will be available immediately in the Alexa Skills Store or will be included in Amazon Kids+ subscriptions in the coming months.
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