A South Korean convenience store has partnered with the local exchange Bithumb to offer Bitcoin meal boxes, allowing customers to potentially receive small amounts of Bitcoin when making purchases.
Emart24, a South Korean convenience store chain, has announced a novel collaboration with local cryptocurrency exchange Bithumb. Together, they’re introducing a unique product: the Bitcoin “meal box,” set to be available for purchase in-store.
Expected to hit shelves by the end of this month, approximately 30,000 of these meal boxes will be up for grabs, priced at 5,900 Korean won ($4.30) each. As per local media reports, customers stand to gain 10,000 won worth of Bitcoin (BTC) if they download Bithumb’s app and input the coupon code found in each meal box.
Moreover, Bithumb is sweetening the deal by offering an additional 20,000 won worth of Bitcoin to customers who open a Bitcoin account with NH Nonghyup bank. Existing account holders can link their accounts to Bithumb to avail of this bonus Bitcoin offer, as stated by a Bithumb spokesperson.
Bithumb, a prominent cryptocurrency exchange in South Korea, is part of the Digital Asset Exchange Association (DAXA), alongside Upbit, Coinone, Korbit, and Gopax. Despite its intention to become the first crypto exchange listed on the South Korean stock market, its initial public offering has faced delays. The introduction of the Bitcoin meal box coincides with ongoing excitement surrounding the cryptocurrency following the highly anticipated halving event on April 20th.
In March, the cryptocurrency surged to a record high, nearly reaching $74,000, but it has since experienced a decline, which analysts attribute to Bitcoin enthusiasts feeling disinterested after the halving. The approval of the first Bitcoin exchange-traded funds (ETFs) in the United States on January 10 spurred Bitcoin’s upward trajectory.
Recently, South Korea’s newly elected democratic party announced plans to permit Bitcoin ETFs, with intentions to make the request after the National Assembly convenes in June. However, in recent years, South Korea has tightened regulations on the cryptocurrency sector. In 2024, lawmakers implemented harsher penalties for crypto-related offenses and introduced new regulations for cryptocurrency exchanges. Towards the end of 2023, financial regulators in South Korea began urging crypto users to report any unlicensed exchanges operating in the country.
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