The TikTok trends of 2023 have been unveiled in the platform’s annual report, Year on TikTok, showcasing the most popular and influential themes that captivated users throughout the year. Among the highlights, Scottish singer Lewis Capaldi emerged as the most-viewed UK artist on TikTok, amassing 8.4 million followers and nearly 182 million likes for his content. Other notable trends include the Wes Anderson aesthetic, discussions about the Roman Empire, and the “girl dinner” phenomenon.
Lewis Capaldi’s success on TikTok solidified his status as a prominent figure on the platform, with his content generating significant engagement. The artist, known for his chart-topping hits, had a remarkable year despite announcing a break from touring to adjust to the impact of his Tourette’s diagnosis.
In the realm of TikTok trends, the Wes Anderson aesthetic gained substantial traction, with users creatively emulating the distinctive style of the acclaimed director. Videos featured meticulous attention to color grading, composition, and symmetrical shots, replicating the visual elements synonymous with Anderson’s films. The cinematic trend garnered a remarkable 2.6 billion views, showcasing the platform’s diverse content landscape.
The Roman Empire trend captured the TikTok community’s fascination, particularly exploring how often men think about this historical period. The trend sparked engaging conversations and debates, accumulating over 2.4 billion views. The ensuing meme on other social platforms demonstrated the trend’s cultural impact, with the phrase “This is my Roman Empire” becoming a common expression for users deeply invested in various issues.
The “beige flag, red flag, green flag” trend, amassing an impressive 8.52 billion views, provided users with a creative way to express their views on personality traits, especially in the context of dating. The trio of filters allowed users to highlight what they considered desirable (green flags), unappealing (red flags), and mildly annoying or unusual (beige flags) in potential partners.
The “girl summer” trend celebrated the carefree and confident attitude of girls during the summer months, accumulating four billion views. Variants of this trend, such as “hot girl” summers and “rat girl” summers, showcased the diverse expressions of a carefree summer lifestyle.
The “girl dinner/boy dinner” trend emerged from TikTok user Olivia Maher, who shared a video of her dinner in May. The trend, viewed over 2.67 billion times, featured women enjoying light snacks as a traditional main meal, prompting men on TikTok to respond with their versions, known as “boy dinner.”
The “yearbook photobooth” trend offered users a playful 90s makeover through a filter that transformed their faces into yearbook-style portraits. Created by user Joannitante, the trend accumulated around 2.6 billion views.
Finally, the “aged filter” allowed users to envision their future selves by altering their faces to simulate the effects of aging. With over 816 million views, the filter provided a lighthearted glimpse into users’ potential future appearances using artificial intelligence.
These TikTok trends of 2023 showcase the platform’s dynamic and diverse content landscape, where users engage with creative challenges, share relatable experiences, and participate in cultural phenomena that resonate globally.
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