Many financial institutions are finding it challenging to keep pace with the increasing sophistication of AI-driven fraud, highlighting a critical need for improved detection and prevention strategies.
In the finance world, artificial intelligence (AI) has emerged as a dual-edged sword. While it drives innovation, productivity, and efficiency for companies, it also introduces complex challenges that many financial institutions are ill-equipped to handle. The proliferation of accessible AI tools has led to difficulties in accurately identifying and distinguishing AI-driven fraud from other types of fraud. This lack of differentiation creates a blind spot, hindering institutions’ ability to fully grasp the scope and impact of AI-related fraud.
To gain insight into how financial institutions can identify and combat AI fraud, Cointelegraph consulted with Ari Jacoby, an AI fraud expert and CEO of Deduce. Jacoby discussed strategies for detecting and preventing AI fraud, and explored the potential implications of its rapid growth on the finance industry.
AI fraud identification
The primary challenge is that most financial institutions lack the capability to differentiate between AI-generated fraud and other types, resulting in all fraud being grouped into a single category.
Jacoby pointed out that combining genuine personal identifiable information — such as social security numbers, names, and birthdates — with socially engineered email addresses and authentic phone numbers makes it nearly impossible for legacy systems to detect fraud.
He also mentioned that this significantly complicates the prevention and remediation of major fraud drivers, particularly as new forms of fraud emerge and escalate.
According to the Deduce CEO, the challenge with solutions lies in the rapid advancement of technology, which also enhances the skills of those perpetrating AI fraud. Consequently, financial institutions must stay vigilant and proactive in understanding the role of AI in fraud cases.
Finding solutions
According to Jacoby, the initial step in implementing solutions is to examine the online activity patterns of individuals and groups to identify fraudulent actions that may seem legitimate but are actually deceitful. He emphasized that traditional fraud prevention methods are no longer sufficient, and financial institutions must become “relentlessly proactive” in combating the surge of AI-generated fraud.
This approach will likely require more than just one solution. It will necessitate the development of a multi-layered program aimed at detecting existing fraudsters within the current customer base while also preventing new fake identities from infiltrating the system.
Jacoby mentioned that the majority of the financial fraud teams they are in discussions with are shifting their risk assessments “one level higher.” Activities that were previously considered low risk are now being categorized as medium risk. Additionally, these teams are implementing extra measures to prevent fraud at every stage of the customer life cycle.
Jacoby highlighted a 20% year-over-year surge in fraud, attributing the rise of synthetic identities to the increasing prevalence of AI.
AI-generated fake IDs have significant implications beyond traditional financial institutions, potentially transforming KYC measures in crypto exchanges and impacting cybersecurity as a whole.
Regulators are already addressing this issue. On May 2, CFTC Commissioner Kristin Johnson proposed three regulatory measures for AI technologies in U.S. financial markets. These proposals include increased penalties for the intentional use of AI in fraud, market manipulation, or regulatory evasion.
If financial institutions and regulators fail to act promptly, they risk being unable to implement effective solutions.
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